Challenges in Starting a New Business - 1584 Words

Starting a new business can be very exciting as well as challenging. It can be exciting because it might be a transition from being an employee to owning a business and becoming one’s own boss where there is freedom of doing things without anybody’s influence. The idea of being a business owner can be very exhilarating in itself. Bateman states that ‘The control and ownership of a business is a very powerful feeling. Having ownership is like an adrenalin flow. It gives you more energy – you start to see what you can achieve.’(Smith, 1997, p. 149) There are numerous advantages of having one’s own business. The potential to earn a higher income, independence, being one’s own boss, ability to fully implement one’s creative talents, choosing†¦show more content†¦A large number of small businesses fail each year due to insufficient funds or capital. Many entrepreneurs miscalculate the amount of money they need to start and operate their business. They may later find that they need more capital in order to sustain till the business is fully established. Others are likely to suffer as they may not be able to market themselves or their product or because they find that they are unable to supply all the required products. Yet others may not even have the ability to pay for any extra help. This one fatal error in calculating the capital may cause the business to suffer heavily and lead to its eventual downfall. It is always wise to explore the possibility of having extra capital in an event that the business required more funds. However, the crucial point still remains that the entrepreneur take great care in determining how much funds are needed in order for the business to survive till the time it can be properly established. Generally, a new business would take around but is not limited to six months before it starts to generate enough income to fully sustain itself. Thus the entrepreneur needs to keep this time frame in mind when determining the initial capital. It would also pay to have a separate living expense for the first six months of starting the business. The third challenge is to find a niche. Knowing which product to sell and the sort of market it will have is another big challenge for all entrepreneurs. BeforeShow MoreRelatedChallenges And Opportunities For A Small Business Development1371 Words   |  6 PagesSenior Project Word Count: XXXX Challenges and Opportunities for a small business development in developing country Table Of Contents †¢ Introduction- Page 3, o Third World Countries o Natural resources of Georgia o Import/Export †¢ Challenges- Page 4 o Financial o Political o Assembling a team †¢ Opportunities- Pages XX, Word Count- o Advantages (has to be 250) o Disadvantages (has to be 250) †¢ Conclusion o (has to be 250) Introduction Starting a business is a multi-step process that canRead MoreThe Difficulties Of Starting A Small Business1341 Words   |  6 PagesThe Difficulties of Starting a Small Business in Germany Starting a business is not easy on any continent; however there is a wide range of challenges for start-ups that vary within each country. In Germany, these challenges are particularly plentiful and mostly of bureaucratic and cultural nature. To better illustrate these challenges, and to avoid confusion throughout the next four pages, it is assumed that the individual wanting to start a business is a male, named Sam, who is in his mid-twentiesRead MoreHow Do China Born Immigrants Essay1178 Words   |  5 PagesResearch Question 4: How do China-born immigrants in the GTA describe the challenges and successes in starting their own businesses as entrepreneurs? Three themes emerged for this research question: (a) Troubled marriages; (b) Raising funds; and (c) Opportunities to help other newcomers. Following is a discussion of each of these themes. Theme 1: Troubled marriages. Of 21 participants, six (P1, P2, P8, P11, P12, and P18) experienced trouble in their marriages after they landed in Canada. ThreeRead MoreEssay on Starting a Business Plan1664 Words   |  7 PagesStarting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, â€Å"Planning is critical to successfully starting and building a business.† The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan willRead MoreEssay On A Filipino Doing Business In New Zealand1032 Words   |  5 PagesA Filipino Doing Business in New Zealand: The Personality Encounters Ahead New Zealand is occasionally described as a country of immigrants mainly for the reason that most of the people who are living here came from a different place. (Jones, 2008; US Fed News Service, 2008). Migrating to a different country is already a challenge, starting a business and managing people in diverse cultures would be much more. It is everyone’s dream to be an entrepreneur. Success stories like Bill Gallagher in theRead MoreThe Challenges Of Values And Ethics Based Business Decision Making852 Words   |  4 PagesThe challenges of values and ethics based business decision-making in the current global market place is creating a positive corporate culture that requires a strong conviction by its members by offering corporate values and ethics which are essential in running an effective business (Henle, 2006, p. 347). Additionally, due to the differences in cultural ethics globally organization ethical standards can be transferred universally when they are deemed as trus tworthy, credible, economical, and reliableRead MoreThe And Spouses Saw Business Outcomes880 Words   |  4 PagesEntreprenuers and spouses saw business outcomes in much the same way: Annual sales were less than $500,000 according to 64.5% of the entreprenuers and 70.4% of spouses. Sales expectations were higher than they expected as 38.3% and 38% about as 48.2% and 47.3% and lower than expected for 13.5% and 14.7% respectively.More spouses 89.7%, than entreprenuers, 56.9% felt starting a venture was harder than expected. A small portion of both entreprenuers and spouse expected beginning of new venture had taken longerRead MoreEssay Entrepreneurship1567 Words   |  7 PagesDescribe the term Entrepreneurship and the challenges of starting a small business Entrepreneurship is the dream of a lifetime for most individuals. The idea of being in control on ones financial future by establishing, owning, and operating their own business has driven most individuals in the direction of Sole Proprietorships. Most plunge in looking at the advantage and over looking the disadvantage and challenges of Sole Proprietorships. This first challenge that one might face on the road to EntrepreneurshipRead MoreDiscuss The Problems And Solutions To Setting Up A Business1140 Words   |  5 PagesNowadays in global business world, setting up a new business has a great opportunity and benefit to society. There are many different types of business structures which are available to choose like sole traders, online marketing and partnership. In Australia, there are many business start up companies that help to set up the business from scratch, On other hand some firms do not need any help to set up a business. They are capable of starting up a new business. When Forming a new business, it is importantRead MoreEssay Financing a Small Business1539 Words   |  7 Pagessomeone who identifies a business opportunity and assumes the risk of creating and running a business to take advantage of it. Two important characteristics of a businessperson are risk-taking and innovation. The most common reasons for starting a busi ness according to the Small Business Administration are: to be your own boss, to accommodate a desired lifestyle, to achieve financial independence, to enjoy creative freedom, and finally to use knowledge or skills. Starting a business can be exhilarating

Homosexuality As A Mental Disorder Essay - 1550 Words

Prior to the twenty-first century, homosexuality was viewed as a mental disorder that required treatment. Both counseling and aversion therapy were exercised in attempts to â€Å"cure† individuals of their sexuality. The brutal process consisted of shock therapies, lobotomies, castrations, and drugs (Scot, 2013). A device that was commonly used was the Farrall Instrument, which functioned by showing an individual of the same sex and delivering a shock until a button was pressed to deliver another slide. The slides of the opposite sex did not deliver a shock; therefore, an association with those of the same sex would become negative and the patient receiving the treatment would become heterosexual. These practices were enacted until 1973 when the American Psychiatric Association declassified homosexuality as a mental disorder (Scot, 2013). From that point on, homosexuality increasingly grew in acceptance and still continues to do so in modern society. A variety of places that c elebrate members of the LGBT community have been established to help welcome them into society, along with an improvement of the attitudes of others and their treatments towards the communities’ members. However, homophobia and the segregation of LGBT individuals still persists in modern society to prevent their integration into civilization. Following the declassification of homosexuality as a disease in 1973, a variety of methods have been made in attempts to help members of the LGBT community becomeShow MoreRelatedIs Homosexuality A Mental Disorder?1500 Words   |  6 PagesHomosexuality has been one of the most controversial subjects around the world for thousands of years. Being a homosexual has been seen as taboo, morally wrong, and just abnormal. Scientists have questioned the mental health status of those who proclaim themselves as being homosexual, and have even gone as far to say that homosexuality is a mental disorder. Until 1974, being homosexual was deemed in th e Diagnostic and Statistical Manual of Mental Disorders (DSM) as a mental illness, and classifiedRead MoreHomosexuality As A Mental Disorder1325 Words   |  6 Pagesorientation. In the United States, and many other nations across the globe, there have been hundreds of thousands of people victimized for being homosexual. Due to differing standpoints, homosexuality is seen as â€Å"immoral† or â€Å"sinful† or even â€Å"disgusting†. Up until 1973, homosexuality was also referred to as a mental disorder by the American Psychiatric Association. People could be openly criticized, mocked, and often killed for simply being gay. Because of these social and religious criticisms, many peopleRead Morehomosexuality: a mental disorder?4366 Words   |  18 Pagesï » ¿ HOMOSEXUALITY: A MENTAL DISORDER? A Term Paper Presented to Trexie O. Alawi College of Arts and Sciences SURIGAO DEL SUR STATE UNIVERSITY Tandag City, Surigao del Sur In Partial Fulfilment Of the Requirements of the Course English 102 (Writing in the Discipline): TTH 7:30 – 9:00 a.m. 2nd Semester, AY 2013-2014 By Bruce Franklyn G. Aliguay February 2014 Homosexuality: a mental disorder? Thesis Statement: People shouldRead MoreWhy There Is Conflict Over The Dsm 51432 Words   |  6 PagesDiagnostic and Statistical Manual of Mental Disorders and provides a common language and standard criteria for the classification of mental disorders. (DSM) The DSM has attracted controversy and criticism as well as praise since it has been used. It was first published in 1952 there have been five revisions, gradually including more mental health disorders some has been removed and are no longer considered to be mental health disorders, and the most notably being homosexuality. (DSM-11) There are manyRead MoreHomosexuality Is Not a Psychological Disorder Essay1003 Words   |  5 PagesHomosexuality is not a psychological disorder†¦ In the past, homosexuality was considered to be a psychological disorder, up until the APA removed it from its list of mental illnesses. This was due to the fact that homosexuality causes no form of impairment on the individual’s judgment, stability, reliability, or general social and or vocational abilities. This decision made over 30 years ago, has caused a lot of criticism, many believe that the APA’s decision was made due to the amount of influenceRead MoreThe Diagnostic And Statistical Manual Of Mental Disorders1589 Words   |  7 PagesThis paper goes over several topics all of which are related to the mind and what is or is not perceived as a mental disorder. There are many different types of approaches to personality. Understanding each approach and how it compares to the others will help understand how one develops their personality. The Diagnostic and Statistical Manual of Mental Disorders (DSM) is in its fifth edition. Had the original manual never been updated, there would be many individuals who are misdiagnosed. AsRead MoreHomosexuality As A Psychological Disorder1511 Words   |  7 PagesThe social argument for homosexuality dates back to the ancient Greeks. Aristophanes, in his Symposium investigates homosexuality, although not termed as such, as a desire by men to share a long-term fulfillment of the soul. He believed that two souls are longing to be together, and the sexual desire alone is not strong enough to create homosexuality, but that the cultural environment allows or forbids the relationship to occur (Heffner, 2003). The debate about homosexuality dates back further thanRead MoreMental Health And The Lgbt Community1665 Words   |  7 Pagesstudies on mental health in the LGBT community. With more people being open about their sexual orientation, the LGBT community has become a bigger target for those individuals who create difference between groups to justify discrimination of a particular group. The discriminatio n towards the LGBT community has caused problems for individuals in the community, mental health being among the biggest problem. Studies have shown that the discrimination of LGBT individuals can affect mental health. NotRead MoreThe Diagnostic Statistical Manual For Mental Health823 Words   |  4 Pagesthe mental health field. The DSM was created to assist clinicians in diagnosing and recognizing mental illness in their clients. It has been used for over six decades and there are a total of five editions. Each edition has some updated and new information that wasn’t included in the last edition. The reason for the changes in the DSM is because the mental health field is always evolving. There’s new information that’s discovered from research and is implemented into the next DSM. All mental healthRead MoreThe Psychology Of Sexual Orientations934 Words   |  4 PagesAnd with these terms came huge stigma that still exists today. There are many different sexual orientations that people identify as (including heterosexuality, homosexuality, bisexuality, as well as many others); the orien tations that do not coincide with what people viewed as normal were originally given classification as mental disorders. The most common sexual orientation, regardless of culture, is heterosexuality. This is defined as a sexual orientation in which an individual is generally sexually

Commonwealth Acceptance

Question: Discuss about the Commonwealth Acceptance. Answer: Introduction It is apt to commence with the prominent position that for a contract to be valid there are essential elements that include offer, acceptance, consideration and an intention to be legally bound, that must be present. The doctrine of consideration has existed since antiquity. It is a phenomenon largely attributable to the premise that for an offer to be legally binding in contact law there must be something (action) in return, quid pro quo. The underlying basic rule is that a promise will not be enforceable unless a consideration is provided. Consideration has since transcended the traditional approach of the motive vie to the reliance on bargain where consideration is in the eyes of the law regarded as a profit, Interest of benefit accruing to one party or some detriment or loss suffered by the other. (Australian Woollen Mills v The Commonwealth, 1954) It should be borne in mind that a statement of an offer must be clear and unequivocal and should not be a mere statement of invitation to negotiation. It is an expression of willingness together with the expectation that it will be binding upon acceptance. (Tretel 1999, p.8) Jane, because of her journey overseas has offered to give Jack her car. The offer in this instance is ambiguous as it does not express an intention to be legally bound. In Bell v Lever Bros [1932] held that there must be an intention to contract for a contract to be enforceable. Consideration is a fundamental prerequisite for a contract to be legally binding. In Rann v Hughes (1778) the court held that consideration is an essential element in a contact and it must be present. It then proceeded to declare the contract in the case void for lack of consideration. It is therefor submitted that there can be no enforceable contract between Jane and Jack because there is no consideration. It is worth noting also that there has been no communication of the consideration which in law should be communicated by the promisor to the promise. It is therefore safe to conclude that there is no consideration between Jane and Jack and that a legally enforceable contract cannot see the light of day. Jane has made an offer which is clear and certain to jack concerning the sale of her car at $25000 and Jack has consequently accepted. This is a classical example of the essential elements of a contract being fulfilled. In truth, the offer was properly communicated to the promisee and in effect a response in form of acceptance to the offer was made by the promise thereby satisfying the rule established in In R v Clarke (1927) . Consideration has been communicated in this instance and Jack has not made any counter offer. It has been settled in Evans Deakin Industries v Queensland Electricity Generating Board (1984) , that if during the acceptance the promisee varies the offer then it shall be construed to be a counter offer. Following the decision in White v Bluett (1853) that consideration must be determinate, consideration between Jack and Jane is wholly determinate. The consideration is of economic and material value and sufficient as it is in pare material with the actual and true market value. ( Hamer v. Sidway, 1891). The contract here is thus legally enforceable. It is imperative to note that the essential ingredients of a contract in this case have been satisfied. A proper offer with a request for a consideration was made that was followed by an acceptance by the promisee. What is intriguing though is the value of the consideration which significantly does not match the market value of the car. It is off course not enmesh in controversy that consideration does not need to be of proportionate value to the nature of the promise. (Paterson, Robertson Duke, 2009) This position presents a questionable proposition in regards to the case at hand. Objectively, consideration must be sufficient and not necessarily adequate and a nominal consideration may be supplied for a valuable consideration. (Chappell v. Nestl, 1960). If I may invite your attention to Thomas v Thomas (1842) , the court interestingly noted that the promise to pay 1 euro as annual rent was sufficient consideration to transfer a life estate to the claimant. The rationale for a sufficient but not necessarily adequate consideration is explicated by the fact that courts want parties to exercise economic freedom. This wisdom supplied here is entirely true but it does not serve justice to the promisor since the consideration is fundamentally lower. It is hence submitted that with regards to the facts of the case consideration was not sufficient and therefore the promisor could sue for the true value of the car on the grounds of mistake. It is important to underscore the fact that the statute of limitation gives a contract law suit a time limitation of six years to bring a case before court.( Limitation Act 2005 ) it therefore submitted that the buyer is not time barred hence the equity maxim, delay defeats equity will not apply. There was a valid contract between the ship builders and North ocean tankers and the shipbuilders were therefore obligated to complete the construction of the ship by the terms of the existing contact. The fundamental question embedded here is the effect of the supervening circumstances of the price fluctuations that have since made it impossible for the builders to complete the construction. The litmus test at common law is whether the circumstance was unforeseen and the practicability of performance of the contract. ( Himpurna California Energy Lt v PT Perusahaan Listruik Negara 1999) It is posited that currency fluctuations even though severe are foreseen circumstances. (Frederick 2006) A thing regarded as impossible in legal contemplation when it is not practicable implying that it can only be undertaken under excessive and unreasonable cost. (Mineral Park Land Company v PA Howard, 1916) The case of North ocean tankers is one that the builders claimed a commercial impracticability and if this is a circumstance that ought to be foreseen it has been held that the party that is most affected impliedly accepts the risk. (Eastern Air Lines v McDonnell Douglas Corp, 1976) It therefore follows from this position that Ship builder were entitled to accept the risk due to the currency fluctuations. If however, the foreseen event was included in the contract then the clause would be binding and the court will base its holding on the allocation of risk. (Publiker Industries Inc v Union Carbide Corp, 1975) It has been observed that to invoke commercial impracticability the supervening event must have an extreme and unreasonable effect and must fundamentally change the circumstance in which the contract would have been performed. Accordingly, it can be argued that the currency fluctuation had a significant effect on the performance of the contract since it would be more expensive for the builders to complete the performance. This position is in consonance with the Italian position (Articles 1366 Italian Civil code 1942) that a situation of excessive onerosity may force the parties to adapt to the changes and proceed with performance. Such cases may include cases where there has already been a substantial performance of the contract as in this case and it would be unjust to terminate the contract at this level since it may be injurious to both parties. A more considerable approach could also be borrowed from the German approach which applies the theory of disappearance of the basis of transaction. The theory asserts that under the changes it would amount to bad faith if the original terms are applied to enforce the contract with prevailing supervening events. This is because when there is a fundamental change to the circumstances then it affects the root of the contract. Essentially if performance of a contract has been significantly undertaken in such a manner that if the contract is terminated at that level, there will be an adverse effect on both parties and therefore equity and fairness demands that the terms of the contract should be moulded to adapt to the new change of circumstance. It is therefore a plausible conclusion that the law is the art of goodness and fairness and hence North ocean tankers cannot bring a successful claim to recover excess payments made. References Australian Woollen Mills v The Commonwealth (1954) 92 CLR 424 High Court of Australia Bell v Lever Bros Ltd [1932] AC 161 Chappell v. Nestl [1960] AC 87 Eastern Air Lines v McDonnell Douglas Corp, (5th Cir.1976) 532 F.2d 957 Evans Deakin Industries v Queensland Electricity Generating Board (1984) FC 056 (83/2876) Frederick R. ( 2006). Hardship and Changed Circumstances as Grounds for Adjustment or Non-Performance of Contracts; Practical Considerations in International Infrastructure Investment and Finance Hamer v. Sidway 124 N.Y. 538, 27 N.E. 256 (N.Y. 1891) Himpurna California Energy Lt v PT Perusahaan Listruik Negara UNCITRAL Ad Hoc-Award of 4 May 1999. Excerpt. 6 Italian Civil code 1942 Limitation Act 2005 Mineral Park Land Company v PA Howard, 1916 156 P.458 Paterson J. , Robertson .A Duke A. , (2009). Principles of Contract 3rd ed Publiker Industries Inc v Union Carbide Corp, (Dist Ct ED Pa 1975) 17 UCC Rep 989 Rann v Hughes (1778), 7 T.R. 350 n R v Clarke (1927) 40 CLR 227 Thomas v Thomas(1842) 2 Q.B. 851, 114 E.R. 330 Tretel G.( 1999) .The Law of Contract, 10th edn, p.8]. White v Bluett (1853) 23 LJ Ex 36; 24

Romeo & Juliet - Friar Lawrences Essays - English-language Films

Romeo & Juliet - Friar Lawrences Romeo and Juliet is one of Shakespeare's plays about tragedy. It is about two lovers who commit suicide when their feuding famillies prevent them from being together. The play has many characters, each with its own role in keeping the plot line. Some characters have very little to do with the plot but some have the plot revolving around them. Friar Lawrence does not have very much time on stage but the time he does have is crucial to the plot line. Through his words Friar Lawrence demonstrates the he is a good intentioned, yet sometimes short-sighted, man who is not afraid to take risks to help others One of Friar Lawrences most favourable traits is how good intentioned he is. He may do something out of the ordinary if he thinks the outcome will help someone he cares for. For example, when he says "In one respect I'll thy assistant be; for this alliance may so happy prove, to turn your households rancour to pure love."(Act 2, Scene 3), he is saying that the only reason he will marry Romeo and Juliet is because he hopes that the marriage will end the hostilities between the two houses. When he says "Shall Romeo by my letters know our drift, and hither shall he come; and he and I shall watch thy waking, and that very night shall Romeo bear thee to Mantua." (Act 4, Scene 1), he tells Juliet how everything will be all right. Unfortunately, for all his good intentions the play still ends in tragedy. Friar Lawrence is a man who is not afraid to take risks when he feels it is neccesary to help someone. For example in Act 2, Scene 6, when he marries Romeo and Juliet, he is risking his reputation as a Friar so he can help the two lovers. Also, when he says "Take thou this vial, being then in bed, and this distilled liquor drink though off;" (Act 4, Scene 1), he is suggesting that Juliet drink a potion so that she might feighn her own death and avoid marrying Paris. This is an extremely risky thing to do because anything might happen to Juliet while she unconscious. Even after all Friar did to help Romeo and Juliet the play still ended in tragedy because of Friar Lawrences' short sightedness. When the Friar married Romeo Juliet in secrecy, he did not think of all the complications that would arise but instead went on with the marriage because at that time he thought it was the right thing to do. In Act 4, Scene 1, he gave Juliet a sleeping potion without thinking of the possible outcomes of such an outrages plan. He admits that much of the fault of the tragedy lies in his hands when he says "And her I stand both to impeach and purge myself condemned and myself excused", and when he say "Her nurse is privy; and, if aught in this miscarried by myself..." (Act 5, Scene 3). Although Friar Lawrence does not have an especially large role, his role is none the less important. It is because of his good intentions that he was willing to help his friends that Romeo and Juliet were married - a key event in the play. It is because of his willingness to take risks for his friends that Juliet aqquired the sleeping potion - another key event in the play. Finally, it was the shortsightedness of his actions that in part led to the deaths of the two lead characters. This demonstartes that Friar Lawrence was a man who was a man with good intentions who was willing to take risks to help his frieneds. If he had been any other way, the play might not have turned out the way it did.

An Ideal Student free essay sample

The most important quality of an ideal student is that for him. The foremost duty of his school life is to study. He studies regularly and works hard to improve his performance in each exam. But his objective of studying is not to only score good marks or secure a high rank. Beyond that he has a thirst for knowledge, an interest to learn more about everything he observes. Apart from studies, an ideal student actively gets involves in other activities. He is good in arts and sports and regularly participates in intra and inter school events. He is an active member of various clubs in the school and helps in organizing events. But participating in competitions and winning events is not the only big thing in life, and an ideal student knows that very well. Virtues like kindness, compassion, respect, sincerity, honesty, politeness are equally important in today’s world, and these qualities are found in abundance in an ideal student. We will write a custom essay sample on An Ideal Student or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He treats his parents, teachers and elders with respect, and speaks politely to everybody. In times of crisis for his friends, he is the first person to stand by them. He never boasts of his achievements and never gets depressed by his failures. He is always cheerful and maintains a positive approach to life. He spreads hope and happiness wherever he goes. In short his conduct is admired by everyone. An ideal student is a voracious reader. He reads the newspaper regularly and is well aware about the events and happenings in various parts of the world. He also reads magazines, novels and short stories. He has an excellent grasp of the language and is very good at communicating things to others. Last but not the least, an ideal student loves his parents and family members very much and does as much as he can to help them and to keep them happy. He never wastes his parents hard-earned money and believes that knowledge is the biggest wealth he can acquire. An ideal students grows up to be an asset to his family, his society and the country. If only all our schools could produce more and more ideal students, our country could achieve tremendous progress and become the envy of the whole world.

Geological history of PA essays

Geological history of PA essays The earth is an ever-changing chunk of rock to put it at the lowest level of comprehension available. This rock that we call home is brewing with billions of life forms and is constantly changing every day. This can be attributed to the various cycles that are at work on this planet of our, from the hydrological system to the rock cycle the earth is an ever changing form. Pennsylvania is just a small part of this system we call our home. Formed millions of year ago by tectonic collisions and molten rock Pennsylvania is a part of the earth full of specially minerals and geological features that stand out as being come of the best in the world. What would our state be with out its coalmines and steel mills. Which of course are only possible through the unique geographic features of our state. The Pre-Achaean, Achaean and Proterozoic Eras. Geologists believe that Pennsylvania was formed by parts of the Laurentian continental crust block. This crust block is made up of many micro plates, which were accreted during the period from about 2.5 billion to 1.0 billion years ago. This was previously part of an even larger crustal block called Rodinia. Geologist believes that PA is full of rocks that were once part of this crustal block. These rocks are known as the Greenville rocks. Greenville rocks are metamorphic rocks composed mainly of gneiss. Some of these rocks are visible in Southeastern PA but most are buried deep within the surface of PA. The Cambrian and Ordovician Periods This is really the period that life started to develop in the state of Pennsylvania. Now how did life star in this state you may ask, well here is how. At the start of the Cambrian period water from the Ocean spread inland across North America. Pennsylvania got in the way of this and was covered with a shallow layer of water which created unique environments for both life as well as the opportunity of new deposition of sediment. This water cover also had a...

Research methods (inferential methods) Essay Example | Topics and Well Written Essays - 1250 words

Research methods (inferential methods) - Essay Example It is possibly influenced by the intervening variable as well. Unit of Analysis: Whereas the independent variable is nominal and can only take the value of either Science or otherwise, the dependent variable is ordinal. This can be divided into a five point scale from strongly agree to strongly disagree. Since the response to this study and the assessment of the study is on individuals, this has to be looked at as individual cases. The dependent variable can become continuous while interpreting. Sampling: The sampling size can be a larger fraction of the population because the target population is smaller. Of the science graduates nearly 20% of them can be taken up as samples. Only then the results will also be dependable. The sampling has to be random within a stratification formed ideally of genders. Validity: The survey will be valid if the assumption is right. That is, to say, if the people are not travelling in public transport or do not walk down to the university, then they are lazy is right. Under this condition, the survey will hold good. However, this could be questioned by the intervening variable that has already been set. The above graph indicates the age distribution in the Bradford 041A area. The above graph indicates that the demographic shift is moving towards more of middle aged and older people in the Bradford 041A region. ... This shows that the terraced bungalows are the most common ones in the region. The above graph indicates the economic activity of the Bradford 041A region. This indicates there are a larger number of economically active people who are working full time and the self employed or enterpreneural spirit is in a few people comparitively which is even less than the unemployed. 3. Survey questions Survey 1: Sampling mobile opinion - postcard questionnaire survey The topic chosen for the survey is very interesting. The methodology has been designed very well. Generally post card surveys may not give the adequate response for a number of reasons that are beyond the control of the researcher. For instance, there could be a set of postcards that might have been responded well but may not have reached the researcher due to the vagaries of the postal system or might not been dropped in the post box due to negligence or forgetfulness. When we employ the FARCE system, F, A & R might be correct and well designed but the aspects of engaging and connecting (C & E) with the respondent is not there. Hence the level of accuracy is certainly less. The advantage with this system is that not much of time and energy is expended by the researcher. Survey 2: Conference survey of professionals - online survey With the advent of internet, this is one of the most popular surveys undertaken by researchers. The advantages are many: Firstly, the reach is far and wide and the survey can be completed in a few days time. Secondly the analytical part of the survey is also done immediately. This sort of a survey is a sophisticated form of the postcard survey. The only difference is that, in the 'FARCE' context, F, A, R & C is taken in to account and E may or may not be left out. E can

Essay on American Revolution in Popular Culture - 1

On American Revolution in Popular Culture - Essay Example It was a bitter experience for those who lived then. This made the fight for freedom and the eventual freedom even sweeter. There is a lot of material in popular culture that seeks to re-create the events back then. One of these novels is Saratoga: A Novel of the American Revolution. The writer is David Garland. This novel was published in the year 2006. At the very beginning, the novel starts in May 19771. The colonies, which today make the United States, unilaterally declare their independence from the Crown. This is obviously not a situation to be treated lightly on the part of the British. They organize a military response that is less than effective. Their initial assumption was that they could easily crush the uprising by isolated groups of revolutionaries. However, they are met by more resistance than they anticipated. The main character in the novel is Captain Jamie Skoyles, a soldier attached to the 24th Foot of the British army. He is a seasoned fighter. One of the interferences of popular culture in as far as the factual depiction of this war in the novel is concerned is a love affair that Skoyles is embroiled in with Elizabeth Rainham who is already engaged. This is a constant feature in popular culture. The need to romanticize war is very prevalent in popular culture. It stems from the fact that romance attracts audiences that naturally would not be drawn to war. These might include women. The rigours of war when soothed by a strong love affair seem bearable. Skoyles is also depicted attending and even meting out floggings to errant soldiers and even enemy combatants. This is an image that has been invented by popular culture. There is the belief that the most effective soldier is the one who does not shy away from violence. This popular culture construct is alive and well today. There are soldiers to day who are rewarded with the nation’s highest honors’ for performing extraordinary and fearless acts. One that comes to mind is that of a

Pathophysiology of Why at High Risk of Infection Research Paper

Pathophysiology of Why at High Risk of Infection - Research Paper Example of concurrent or previous treatments like radiation and/or steroids are both variables that can raise the probability of contracting an infection and may exacerbate any that come to exist. Additionally, the patient has an increased risk of infection due to having diabetes, and even the anxiety he experiences about the procedure can negatively impact the body. All of the factors described above can contribute to the compromising of the immune system and the subsequent colonization of infectious organisms. Post-operative influences are also important in the assessment of Mr. Baker’s risk for contracting an infection. Though incompetence is far from a certainty, the inexperience of the patient’s assigned nurse may increase the risk of infection. Perhaps more obvious is the threat of infection arising from the use of several invasive instruments during the post-operative care period. IVs, PCA punts, nasogastric tubes, and nasal cannulas are all valuable tools but they can also provide both entry points for infections as well as locations for microorganisms to amass. Direct entry is provided in every IV and PCA situation because puncturing the skin is necessary in both cases. In contrast, nasogastric tubes and cannulas are ideally meant to be implemented without tissue penetration, but scratches and cuts are practically unavoidable, especially in an

Media Essays Magazines Men Women

Media Essays Magazines Men Women Magazines Men Women Literature Review Many scholars have argued the media play an increasingly central role within contemporary society, and the shaping of identities (Holmes, 2007; McRobbie, 2000). Kellner (1994, cited in Durham, 1995, p.2) argues the media provide individuals with the materials to forge their identity and sense of selfhood; including our notions of male and female and what it means to be good or bad. As a medium, magazines have not been studied in as much depth as newspapers, television and radio. However they are still an important cultural tool and a valuable medium to study, with a unique function ‘to bring high-value interpretative information to specifically defined, yet national audiences’ (Abrahamson, 1996, cited in Holmes, 2007, p.511). The analysis of images within magazines is a valid way of studying gender roles and relations according to Butler and Paisley (1980, p.49). They argue images formed from mediated precepts become part of a viewer’s conception of themselves. Vigorito and Curry (1998, p. 136) point out that popular culture is ‘increasingly visual’, and that magazine pictures ‘carry significant messages about cultural norms and values, including the norms of gender relations’. In a study of the pictorial images featured in Playboy and Cosmopolitan, Krassas et al (2001, p.752) argue that images within magazines ‘have a demonstrable effect on how we think about ourselves’, and that they ‘explicitly advise the reader about how to look and act’. The following study that is predominantly image-based analysis is therefore a legitimate and valid way of studying the sample material. Research into masculinity and male depiction within women’s magazines has been scarce according to many scholars (Holmes, 2007; Farvid and Braun, 2006; Vigorito and Curry, 1998), with most research focused on ‘the social construction of femininity’ (Vigorito and Curry, 1998, p.135). However, with an established theory that identifies gender as a social construct that defines masculinity as historically reactive to changing definitions of femininity (Kimmel, 1995, p.14), the study of the representation of men and their roles within women’s magazines has become increasingly significant. As Farvid and Braun (2006) explain: The focus on men is particularly relevant because, in a heteronormative world, male and female sexualities are constructed simultaneously. Therefore, although previous examination of femininity/female sexuality in magazines have been useful, they are only partially complete, as female (hetero)sexuality is also constructed through the magazines’ account of male (hetero)sexuality (p.298). The following study concerned with the sexual representation of men in contemporary women’s magazines is therefore pertinent to existing theory. As the majority of studies are also American and at least five years old, there is justification for a contemporary, English study on the sexual presentation of men in women’s magazines. In his observation of women’s magazines, Gauntlett (2002, p.51) notes that the changes in content coincide with societal changes in gender relations. The 1940s and 1950s saw the emphasis was centred on a domesticated ‘simpering housewife’, that saw education and careers as the masculinisation of women. The 1960s saw the sexual revolution that marked the seeds of change within society and women’s magazines. From this time the sexual longings of all women including the ‘respectable’ and the unmarried, could openly be acknowledged and discussed (Wouters 1998, p.188). In the 1970s and 1980s magazines continued to change, to account for women and their changing positions within society (Gauntlett 2002, p.52). Attwood (2004, p.15) argues since the 1990s popular media has depicted ‘new sexualities’, which break existing norms of feminine behaviour by addressing women as ‘knowing and lustful’. McNair (2002, p.88) has also noted that we increasingly live in a ‘striptease culture’ that is focused on ‘sexual confession and self-revelation’, that manifests itself within print media. On a broad level, the following study is concerned with how this emerging sexual discourse within the media and society is manifested within women’s magazines. Alongside changing societal values and morals, there are strong arguments suggesting the content of women’s magazines can be directly influenced by the interests of advertisers. In the relentless search for new markets by advertisers, erotic images of men are designed to appeal to both liberated women as well as the new male consumer (Rohlinger, 2002, p.61). In the 1990s, rumours circulated that women’s magazine Company, had found a sales formula relating to circulation figures with the number of times the word ‘sex’ appeared on the cover lines (Gough-Yates, 2003, p.139). Consumers that buy young women’s magazines also have the most desirable demographic to advertisers – young, single, employed, well educated and urban – and are the most likely to buy a magazine for it’s coverage of sex (Rohlinger, 2002, p.61). There is a general agreement that the content of women’s magazines has reached a sexual peak in today’s society. Sex ‘sets the tone, defines the pace, and shapes the whole environment’ of women’s magazines (McRobbie, 1996, p.177). There is currently a ‘lust revival, an acceleration in the emancipation of sexuality’ (Wouters, 1998, p.200). Winship (2000, p.43) argues sexual discourse, which was once a private dialogue, has been re-positioned in a public space, moving it from a private to a public discourse. Attwood (2004, p.15) supports this idea, arguing that ‘sexy images have become the currency of the day’. Not only has the sheer volume of sexual coverage increased dramatically, Scott (1985, p. 387) points out that there has also been a complete liberalisation of the treatment of sex within women’s magazines. Sexuality has replaced romance as the ideological focus – with a more pronounced emphasis on ‘strong, frank, and explicitly sexual representations’ (McRobbie, 1996, p.192). With sexuality replacing romance as the ideological focus of women’s magazines, Giddens (1992, p.1-2) argues sexuality has been released from the confines of a heterosexual, monogamous, procreative hegemony and has been replaced with ‘sexual pluralism’, a sexual identity defined and structured by individual choice. This individual choice and ‘sexual pluralism’ can be seen within the pages of women’s magazines as young women are actively encouraged to be ‘sexual actors, even predators’ in their search for sex (Gauntlett, 2002, p.206). Gauntlett (2002, p.97) supports Giddens arguments for a post-traditional society, referring to the increased levels of divorce and separation as individuals move from one relationship to another. Furthermore, Wouters (1998, p.208) argues there is now a ‘sexualisation of love and an eroticisation of sex’. With the liberalisation of women’s magazines in favour of a more sexually confident standpoint, debates surround the change in attitude and treatment towards men in favour of an objectified, sexist approach. Men, it has been argued, are no longer treated with respect ‘but could be seen as inadequate, or the butt of jokes’ (Gauntlett, 2002, p.53). As Wolf (1994) explains: Male sexuality, once cloaked in prohibitions that kept women from making comparisons, is under scrutiny, and the secrets of male virility are on display (p.24). After years of women complaining about the objectification of their bodies, the male body was ‘on display: cut up, close up and oh! so tastefully lit’ (Moore, 1988, p.45). As women’s magazines became more sexual, the availability of men’s bodies as sex objects became ‘central to this emergent discourse’ (Ticknell et al, 2003, p.54). Counter to the argument of women’s magazines as a stage for demeaning and objectifying men, is the admittance this it is something men’s magazines have been doing for decades, and since both sexes chooses to do so it probably doesn’t matter in sexism terms (Gauntlett, 2002, p.174). Women’s magazines also do not treat men as just bodies or ‘sex machines’ all the time; they are also presented as thoughtful, emotional beings (Gauntlett, 2002, p.188). Additionally, it could be argued that far from being an ‘emergent’ discourse, the male appearance has been available for the viewing pleasure of women for centuries. In the nineteenth century, a man’s physical appearance was taken as a sign of intelligence and morality, and women were invited to view men’s bodies as a sign of their superiority and harmony (Stern, 2003, p.220). Despite evidence to suggest it is not a valid criticism that women’s magazines objectify men; the viewing of men’s bodies in today’s society is done so in a mainstream context, using mechanisms historically associated purely with men and how they look at women, signalling that, for the first time, ‘erotic spectacles had crossed gender boundaries’ (Moore, 1988, p. 47). Laura Mulvey, in her essay ‘Visual Pleasure and Narrative Cinema’ (1975), first introduced the idea of the ‘male gaze’; Mulvey argued that mainstream Hollywood cinema primarily sets out to satisfy the unconscious desires of men. She argued that male characters do most of the looking within films, making them the (active) subjects, and female characters are looked at, making them the (passive) objects. Male spectators identify with the male protagonist, and female spectators, Mulvey says, are also compelled to take the viewpoint of the central male character, denying women of their own perspective. A temporary masculinisation is the only way Mulvey can offer pleasure for the women viewer. And while the male hero in the film cannot be viewed as a sexual object, ‘according to the principles of the ruling ideology’, he can be admired by men narcissistically as an ideal version of the self (1975, p.14). Perhaps the biggest problem with Mulvey’s argument is the denial of a female gaze (Gauntlett, 2002, p.39). As Moore points out, To suggest that women actually look at men’s bodies is apparently to stumble into a theoretical minefield which holds sacred the idea that in the dominant media the look is always already structured as male. (Moore, 1988, p.45). Support for Mulvey’s masculinised female viewing is found in Krassas et al’s (2001) comparative study of gender roles in Cosmopolitan and Playboy. The study concluded that both magazines reflected the male gaze, regardless of audience, because both portrayed women as sex objects and the main concept within both was the idea of women attracting and sexually satisfying men. Additionally, if gaze behaviour is characterised by the viewing of a passive object, Schauer (2005, p.57) argues men are often pictured in traditional roles with power tools, hammers, army uniforms and so on, to show a engagement in an activity as a ‘strategy to offset the passivity of being looked at’. If this is the case, Mulvey’s framework of the gaze cannot be applied to women. However, since their earliest days, movies have included and celebrated attractive men whose sexual magnetism has no doubt drawn women into cinemas (Gauntlett, 2002, p.39). Since Mulvey’s argument, various writers have argued for the inclusion of the female spectator within the framework of the gaze and Gauntlett describes Mulvey’s argument as ‘untenable’ (2002, p.39). Van Zoonen (1994, p.97) argues Mulvey’s analysis of patriarchal cinema is ‘dark and suffocating’, which has lost ground to an alternative ‘more confident and empowering’ approach to female spectatorship that allows a ‘subversive’ way of viewing the texts. Moore (1988, p.59) also makes the case for a female gaze, arguing that it does not simply replicate a ‘monolithic and masculinised stare, but instead involves a whole variety of looks and glances – an interplay of possibilities.’ Attwood (2004, p.15) argues that in today’s society, objectification is a necessary precondiction for erotic gazing in a narcissistic culture ‘where the body is widely represented as an object for display’. In this climate, there is a ‘strong encouragement for a female gaze and the creation of a space for male narcissism’ (MacKinnon, 1997, p.190). Therefore, securing the gaze of others connotes ‘desirability and self-importance for both women and men’ (Attwood, 2004, p.15). It could be argued therefore, that women’s magazines may provide a stage for the objectification of men which in a ‘narcissistic culture’ is both inevitable and desirable. The following study is concerned with whether there is evidence of a female gaze within women’s magazines that fits within Mulvey’s framework of gaze. Thus, whether men are actively viewed by women as passive objects. Furthermore, Mulvey points out that the appearance of women are often coded for strong visual and erotic impact, so that they can be said to connote ‘to-be-looked-at-ness’ (1989, p.10). This element will be analysed in the examination of the images of men within the three chosen magazines to discover if men display the same visual codes and therefore imply they are receiving a female gaze. The growing preoccupation with sex and male bodies within women’s magazines has come under much debate by theorists, with one of the most passionately critical arguing they are morally reprehensible, offering ‘a depressing portrait of the modern British woman’ (Anderrson and Mosbacher, 1997, p.18). Women were described as dishonest and crude, with ‘no moral standard at all’ (p.56). Women can be, once corrupted, both more disgusting and degraded than men. As Shakespeare said, ‘Lilies that fester smell far worse than weeds’. (Burrows in Anderrson and Mosbacher, 1997, p.57) Despite the passionate and dramatic way the report denounced the content of women’s magazines and their sexual content, the arguments put forward were branded as outdated and rigid, with the overwhelming consensus agreeing that the liberalisation and sexualisation of magazines were, although not perfect, a good and liberating thing nonetheless. Magazines borrow from feminist discourse, which imply to their readership a genuine commitment to the equality of men and women in their sexual worth (Tyler, 2004, p.96). The depictions of female sexuality are an empowered one, as there are representations of young women as sexually active and independent with the right to desire sex and receive sexual pleasure. The magazines can therefore be seen as sexually liberating and offering an image of sexual agency for women (Farvid and Braun, 2006, p.299). The main elements and issues covered by women’s magazines all figure ‘high in the feminist agenda’, and confirm that women’s magazines strive to provide an image of equality (McRobbie, 1999, p.57). Others argue however, that regardless of the emergent sexual discourse which implies women’s magazines provide a feminist message for readers; the obsession with men in the magazine’s reinforce an earlier notion that believes men are the route to happiness, and in reinforcing this attitude, they are legitimising and naturalising patriarchal domination (Farvid and Braun, 2006, p.296). The ideological underpinnings conform to rigid and traditional norms. These constructions position women as objects of male desire and underscore women’s subordinate position in contemporary society’ (Durham, 1995, p.18). Furthermore, it has been argued that women’s magazines use sex as a faà §ade to represent women as dangerous and daring through sex when in fact, the sexual acts represented are only ‘mildly transgressive’, and are actually based on traditional gender roles (Machin and Thornborrow, 2003, p.455). The theory of women’s magazines presenting traditional and stereotypical gender roles in the subtle undertones of the magazine’s, mirrors the opinion theorists felt about women’s magazine’s in the 1940s and 1950s; that they projected the image of a ‘simpering housewife’. Admittedly the appropriate roles for men and women were referred to more explicitly in those times, however it still implies that both present essentially the same message: that men are the route to happiness (Klassen et al, 1993). Goffman’s (1979) study into gender stereotypes within advertisements commented on how different poses portray messages about masculinity and femininity. He found that ‘women were often portrayed in very stereotypical ways, such as in submissive or family roles and in lower physical and social positions than men’ (Baker, 2005, p.14). A number of theorists adopted his methods for analysing magazine images, all of which supported his findings that gender is stereotyped within images; with women portrayed as submissive and passive, and men as dominant and superior (Kang, 1997; Klassen et al, 1993; Krassas et al, 2001; Vigorito and Curry, 1998). Similarly, Kim and Ward (2004, p.48-49) argue that women’s magazines skew the portrayal of males and females to their target audience so that editors, writers and advertisers can take advantage of gender myths and fears. In contrast to this traditional view of gender is McRobbie’s (1999, p.50) argument that it is wrongly assumed the ideology of the magazine’s will be absorbed in a direct way by readers. Hermes (1995, p.148) supports this argument suggesting that readers only connect with part of what a magazine is saying, and cultural studies makes the mistake of assuming that ‘texts are always significant’. Additionally Gauntlett (2002, p.207) points out that the encouragement of women to be active in their search for sex is a rejection ‘of passive femininity’, and ‘is feminist progress’. He adds that while women’s magazines may have a large proportion of content concerned with finding the right man, women are aggressively seeking out partners rather than waiting for a ‘nice husband to come along’ (p.191). He therefore rejects the idea of women being presented as passive, subservient beings which is a traditional notion of femininity. The presence of men as objects to be viewed by women is in itself also a way in which traditional gender ideologies is subverted within the magazines. This approach to men is traditionally only associated with the way men have treated women (Gauntlett, 1999, p.188). Though there are convincing arguments for both sides of the argument; that women’s magazines either present a feminist message, or a traditional ideological message, most scholars agree women’s magazines ‘do not construct a single mythic meaning of feminine identity, or present one ideological position for their readers. Instead, the discourses of women’s magazines are mixed, somewhat contradictory’ (Bignell, 1997, p.56-57). The oppositional arguments surrounding the extent to which gender is presented within women’s magazines leads McRobbie (1994, p.163) to believe there are ‘spaces for negotiation’ within women’s magazines, and that they bring ‘half a feminist message’ to women that would not otherwise receive it. In support of this, Hollows (2000, p.195) argues the feminist messages that are within women’s magazines produce spaces ‘where meanings can be contested, with results that might not be free of contradictions, but which do signify shifts in regimes of representation.’ Within the following study I wish to identify to what extent gender is portrayed as stereotypical and traditional, and how this is negotiated within the ‘emergent’ sexual discourse of the magazine’s, specifically in the objectification of men. Alongside this aim, I also wish to identify whether there is evidence of a female gaze in which men are presented in a way that implies they will receive an active sexual objectifying gaze.

management :: essays research papers

Introduction: The report is about Teenstuff Magazine. The magazine was established 9years ago in Egypt by Manal El Mahdy to target teenagers in high school and university. Later on the magazine became more tailored to the high school youth. The purpose of the report is to analyze the management of this organization through review of it’s external and internal environment, mission statement and SWOT analysis. Interviews were carried out with the assistant marketing manager Sandra Adel and the distribution manager Yasser Hashem. Aside from the print magazine there is an online one and another Arabic magazine â€Å"Kelmetna†. II-Body: 1)  Ã‚  Ã‚  Ã‚  Ã‚  External environment: a)  Ã‚  Ã‚  Ã‚  Ã‚  General: From the general environment in the external environment the economic and political dimension are considered to be the most two influential dimensions on the organization. The economic dimension affects a lot of decision in the organization including day to day business especially that the economy in Egypt is unstable. For example when the Egyptian pound was floated and the price of the dollar increased the costs of printing in the magazine increased and the price had to be increased like wise which had a huge effect on the overall organization and customers. Secondly, the effect of political dimension is manifested in the censorship practiced. When, the country is in state of chaos and instability censorship increases. The international dimension doesn’t have a very influential effect because the magazine’s market is mainly Egypt and the online version that aims to target Arabs outside Egypt is new too. There is no worry from the socio-cultural dimension since the maga zine whether content or appearance is highly adaptable to changes in the society. As for the technological dimension, the magazine benefits hugely of course from new developments as long as, its costs is reasonable and affordable by the magazine. For example the editors and designers use Apple computers and special programs for the layout and design of the magazine. b)  Ã‚  Ã‚  Ã‚  Ã‚  Task : The magazine is considered a category leader since it’s the first English youth targeting magazine in Egypt and till this moment there is no real direct competition. There is an indirect competition from other magazines such as campus and g-mag. There is only one supplier with whom the magazine deals with; SAHARA printing press. The magazine has a certain quality which only 2 printing press houses in Egypt can achieve, they left IBH because of problems that has to do with the paper binding and deadlines. management :: essays research papers Introduction: The report is about Teenstuff Magazine. The magazine was established 9years ago in Egypt by Manal El Mahdy to target teenagers in high school and university. Later on the magazine became more tailored to the high school youth. The purpose of the report is to analyze the management of this organization through review of it’s external and internal environment, mission statement and SWOT analysis. Interviews were carried out with the assistant marketing manager Sandra Adel and the distribution manager Yasser Hashem. Aside from the print magazine there is an online one and another Arabic magazine â€Å"Kelmetna†. II-Body: 1)  Ã‚  Ã‚  Ã‚  Ã‚  External environment: a)  Ã‚  Ã‚  Ã‚  Ã‚  General: From the general environment in the external environment the economic and political dimension are considered to be the most two influential dimensions on the organization. The economic dimension affects a lot of decision in the organization including day to day business especially that the economy in Egypt is unstable. For example when the Egyptian pound was floated and the price of the dollar increased the costs of printing in the magazine increased and the price had to be increased like wise which had a huge effect on the overall organization and customers. Secondly, the effect of political dimension is manifested in the censorship practiced. When, the country is in state of chaos and instability censorship increases. The international dimension doesn’t have a very influential effect because the magazine’s market is mainly Egypt and the online version that aims to target Arabs outside Egypt is new too. There is no worry from the socio-cultural dimension since the maga zine whether content or appearance is highly adaptable to changes in the society. As for the technological dimension, the magazine benefits hugely of course from new developments as long as, its costs is reasonable and affordable by the magazine. For example the editors and designers use Apple computers and special programs for the layout and design of the magazine. b)  Ã‚  Ã‚  Ã‚  Ã‚  Task : The magazine is considered a category leader since it’s the first English youth targeting magazine in Egypt and till this moment there is no real direct competition. There is an indirect competition from other magazines such as campus and g-mag. There is only one supplier with whom the magazine deals with; SAHARA printing press. The magazine has a certain quality which only 2 printing press houses in Egypt can achieve, they left IBH because of problems that has to do with the paper binding and deadlines.

Investigational New Drug Review Process

INVESTIGATIONAL NEW DRUG REVIEW PROCESS Investigational New Drug Review Process Prashanth Kumar Ponugoti Northeastern University INVESTIGATIONAL NEW DRUG REVIEW PROCESS Abstract Investigational New Drug (IND) review process begins from the time the sponsor files investigation new drug application and the purpose of the review is to confirm the safety and efficacy of the patient for the drug.Moreover in the process of review if the review committee notifies any deficiencies by the new drug then there will be a clinical however if there are no deficiencies the drug will be approved for new drug application and will be under continuous review to make sure , that the drug does not cause any potential harm. This entire step wise process of review is explained in the following paper INVESTIGATIONAL NEW DRUG REVIEW PROCESS The following flow chart gives an overview of the IND review process Applicant (Drug Sponsor)IND Review by CDER Statistical Pharmacology/ Toxicology Medical Chemistry Spo nsor Submits New Data Safety Review Safety acceptable for study to proceed Clinical Hold Decision Notify Sponsor Complete reviews Reviews Complete and Acceptable? Sponsor Notified of Deficiencies No Deficiencies Study Ongoing INVESTIGATIONAL NEW DRUG REVIEW PROCESS I. Applicant (Drug sponsor): An applicant or the sponsor is a person or a group who takes responsibility and initiates for the investigation of new drug.A person other than an individual that uses one or more of its own employees to conduct an investigation that it has initiated is a sponsor. The sponsor may be an individual, partnership, government agency, private agency, or any other organization and moreover the sponsor does not conduct the investigation process unless the sponsor is a sponsor-investigator. The applications are submitted to Center for Drug Evaluation and Research (CDER) Food and Drug Administration Document and Records Section 5901-B Ammendale Rd. Beltsville, Md. 20705-1266 II.Investigational New Drug Application: Sponsor thinks about new drug application when he has a successful results in preclinical studies (The studies conducted in animals to find the use of drug in human and ensure safety and efficacy) in other words it is the step taken after the successful preclinical studies to continue further studies that is clinical trial in humans. During the conduct of preclinical trial, step by step information of the process is recorded as data and stored. Thus stored information is helpful in filling an IND. The information is as follows A. Animal Pharmacology and toxicology studiesB. Manufacturing Information C. Clinical protocols and investigators information Animal Pharmacology and toxicology studies: The studies conducted in animals to ensure the use of the product is reasonably safe for initial testing in humans. Manufacturing Humans: This is the information obtained from manufacturing, storage, composition, storage and stability, for manufacturing of drug substance and produ ct. Clinical protocols and investigators information: protocols for proposed clinical studies to assess whether the initial-phase trials will expose subjects to unnecessary risks.Information on the qualifications of clinical investigators—professionals who oversee the administration of the experimental compound–to assess whether they are qualified to fulfill their clinical trial duties. The IND is not a marketing approval but The IND is the means through which the sponsor officially obtains this exemption from the FDA: however, its main intention is to detail the data that provide documentation that it is indeed reasonable to proceed with certain human trials with the drug. Types of INDs i. Investigator INDs ii. Emergency Use INDs and iii.Treatment IND After the submission of the IND to the Center for Drug Evaluation and Research (CDER) committee it checks thoroughly the medical, chemistry, toxicological, and statistical data INVESTIGATIONAL NEW DRUG REVIEW PROCESS The se terms are explained below in detail III. Medical Review: Medical also called as clinical review is conducted by medical officers or physicians to ensure the initial use of the drug in patients and are safe to use . This review is also conducted by the non medical officers based upon the data available from the re clinical studies.Medical review plays a major role in new drug review process and is an initiating step for the test of the drug in humans: however it is an important step to be conducted and based upon the results obtained from the review it has a further scope to apply for next steps that is to file new drug application. During this review process the medical reviewers or physicians evaluate the clinical trial protocol for to determine A. If the participants will be protected from unnecessary risks; and B. If the study design will provide data relevant to the safety and effectiveness of the drug.However the safety of the drug is taken by the sponsor during the phase I studies but during phase II, III, and IV Food and Drug Administration (FDA) must also ensure the safety of the medicament in humans for market approval. IV. Chemistry Review: Each review committee has an chemistry review department for reviewing the chemistry of the drug and the agenda of this chemistry department is to address issues related to drug identity, manufacturing control, and analysis. The reviewing committee ensures that the investigational new drug is adequately reproducible and stable.If the drug is neither adequately reproducible nor stable then the chances of approval for IND are less because they are not sure about the drugs action in the body, and don’t know what it does. So the major purpose of chemistry review is i. To ensure that the compound is adequately reproducible ii. To ensure that the compound is adequately stable In addition to this the sponsor should discuss any manufacturing and chemistry differences between the drug product proposed for the cli nical use and drug product used in animal toxicology studies.However these differences might affect the safety profile of the drug product and need to be stated if there are no differences. V. Pharmacology or Toxicology Review: This committee is a group of pharmacologists and toxicologists who evaluate the results of animal testing made during the clinical trial and compare it with the potential effects in humans. That is to ensure safety of the humans for the new drug. i. Pharmacology and Drug Distribution (21 CFR 312. 23(a)(8)(I)): This is nothing but absorption, distribution, metabolism and excretion of the drug in the animals.These results should be obtained by conducting them in animals, so it should be recorded with an example. Moreover this should not be a reason for the clinical hold because these rae the studies conducted in phase one of the IND and where FDA feels it as sponsor great responsibility factor for the drug in achieving safety and efficacy to the humans. ii. Tox icology Data (21 CFR 312. 23(a)(8)(ii)(a)): INVESTIGATIONAL NEW DRUG REVIEW PROCESS Toxicology data is required from both vitro and vivo studies, because particular studies depend upon nature of the drug and phase of human investigation.VI. Safety Review: After submission of the IND to the CDER then the committee takes about good 30 days to conduct review in every factor to achieve safety and efficacy and to avoid potential harm to the human. The review is an ongoing process however CDER notifies the sponsor immediately if there are any potential high risks associated with the drug upon usage in humans. If a notification is sent to sponsor then it is clear that the application is put on hold and the sponsor should conduct enough studies to clear the hold.This hold will be removed and allows the sponsor for further studies only when changes made to the clinical hold achieve the safety and efficacy and does not case potential risks. If the sponsor is not notified with any information from CDER from the day of IND submission to the 30 th day then on the 31st- day further study can be proceeded as submitted. VII. Clinical Hold Decision: The Clinical hold is issued in during the thirty day review period and this is due to the following factors 1. The drug causes potential harm to the humans 2.If drug is not having enough stability 3. The IND does not contain sufficient information required under 312. 23 to assess the risks to subjects of the proposed studies 4. The plan or protocol for the investigation is clearly deficient in design to meet its stated objectives. And CDER can hold the studies during the initial phases of the studies that is when filed for IND if observes potential risks on the data submitted initially. The Clinical hold will be removed if the sponsor addresses the issue based on the hold before the order is removed.In addition the clinical holds are reviewed by higher authorities of CDER to assure scientific quality and consistency in the Center's clinical hold decisions. IX. Notify Sponsor: X. Sponsor Notified of Deficiencies XI. Study Ongoing Xii. Conclusion†¦.. Page 17 and page 18 lo matter unnnadhi †¦ use gooogle search for material if required and provide the refrence where ever u grab the material†¦Ã¢â‚¬ ¦ Refrences: http://www. accessdata. fda. gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch. cfm? fr=312. 42 http://www. fda. gov/downloads/AboutFDA/CentersOffices/CDER/ManualofPoliciesProcedures/ucm082022. pdf

Essay Cause and Effect Essay Sample on the Future Life

Essay Cause and Effect Essay Sample on the Future Life Today a small piece of plastic enables you to make a telephone call from anywhere in the world to anyone in the world. A mobile phone no bigger than a playing card would electronically transmit words to a computer screen, send a fax and receive replies on its tiny screen. Technology that was once science fiction-is now with you. As we have entered what some call that Zeroes (the opening years of the new millennium), the future life has already begun to happen. Take a look in your bag or briefcase and you may find another small piece of plastic on which you can play your favourite music. Look on your wrist and it is possible that youre wearing the latest digital watch featuring GPS, which can pinpoint your exact location on the planet via satellite.   Your watch may even be one that can send electronic messages – perhaps an office memo, to someone in another country. You watch your favourite video on the same small watch face, which you can also use as a phone that also displays your call recipient on its micro-screen. These are not fantasy predictions but reality. It is only a matter of time before the same piece of plastic can remotely control your car. You could beckon it from the garage to collect you from the supermarket and transfer you to a giant airship. Here, inside a huge floating hotel you will travel to another continent. Perhaps room service will take on a whole new meaning when on board the airship, you’ll be asked which country youd like to have breakfast in – New York in America perhaps, and then lunch in Vienna, dinner in Cape Town and entire with coffee in Chennai – all from one hotel. After landing, you’ll drive your car off the airship and call your partner to say you will be home in time for dinner. Images of your meal could be transmitted to you on your videophone/personal computer and youll be able to say that you are looking forward to your meal. As you step out, you will put on your special jacket, the one with the built-in stereo system in the sleeves and a microclimate in the lining. Dont laugh part of this is fact. One designer has created a parka jacket with an anti-smog mask, a hood with snow-goggles and the afore-mentioned stereo. Then you may want to put on your virtual-reality glasses and step inside your soon-to-be-designed new home. You can then test the staircase, move between rooms and check out the dà ©cor, before it’s even built. Back in your computer-controlled hotel room on the airship, you watch a film on a screen thinner than a magazine and about the size of you wall. Gas-plasma television screens are now in the market, producing giant images with precision sound and crystal-clear vision. If you fall asleep you may get a gentle wake-up call from your new alarm clock. This will be just in time for the robot butler – that can detect you and your familys identity – to come in with coffee and croissants of your choice. Are you just puzzled? All of these amazing inventions are either already available or on the drawing boar, somewhere in the world. The concept of an air-ship-style floating hotel carrying up to 2,000 people and flying to any continent is already being developed. And the technology being packed into small plastic boxes and wrist watches is becoming more ingenious by the month. Your lifestyle is futuristic, with all the gadgets to go with it. You dont work in the office anymore, you are mobile with your laptop or palmtop computer a phone the size of a match box, and a car small enough to park in the cycle shed – here, you can sip a cocktail, slip off your laser-cut suit jacket made from modern paper cotton by British designer such as Bailey and relax. The new stream of cool, uncluttered minimalist hotels and restaurants wikll cater to ypur every need. But in keeping with now familiar visions of the next century, watch out for the first space-theme restaurant, perhaps using the latest technology to create its own special gravity and atmosphere with floating tables and waiters and a menu that offers crater pie, chocolate rock pudding, and moon meringue. Then your only problem will be deciding when to book those two weeks on mars or the moon and which space station we will go from. Did you enjoy reading this? I enjoyed a lot, writing these words to you

Case Involving the Model of Ethical Decision

Case Involving the Model of Ethical Decision An ethical decision making-model In most cases, solving ethical dilemmas are not through the application of the codes of ethics and standards that are put in place. Therefore, it is critical to have a framework through which any emerging ethical dilemma could be analyzed and the final decision reached.Advertising We will write a custom essay sample on Case Involving the Model of Ethical Decision-Making specifically for you for only $16.05 $11/page Learn More Ethical dilemmas are usual occurrences in many professions and are resolved through the applicable ethical decision-making models (Johnson Koocher, 2011). However, in this case, the Potter Box ethical decision-making model will be applied to come up with the solution to the ensuing problem. Defining the situation In the case, a woman is suffering from the major depression because of divorce filed by the husband and the looming court proceedings that may result in the loss of the sons to the husband. The woman claims that the husband has an extra marital affair, which according to the psychologist, is delusional and should not be included in the final assessment report for diagnosis. However, the psychologist used much of the personal information on the assessment report, which could have negative influence on the client during the court proceedings. The dilemma is whether the psychologist should include the personal information on the report. Identifying the values Ethical principles and codes of conduct form the basis of values that control the conduct of the psychologist. The psychologist beliefs and values should emanate from the general codes ethical codes of conduct that control the behavior, assessment and evaluation of clients as well as decisions that are being made. In this case, the psychologist must apply the principles, standards and codes of ethics while assessing the client’s situation. Identifying the principles Ethical models in decision-making process must back all the actions of the psychologist. In addition, the advice and recommendation of the assessments should also emanate from the theoretical models in ethical decision-making process. In this case, theoretical models such as the utilitarianism and contextualism would be applied to support the recommendations in the assessment report concerning the client’s situation. Choosing the loyalties In this case, it is critical to take into consideration the situation of the client while assessing the life circumstances. However, the consent of the client should be emphasized. The psychologist should seek for the client consent while coming up with the assessment report. Even though the consent may be hard to get in this case, the client should be persuaded to provide his consent on some of the information to be presented.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Applicabl e codes, principles and standards The principles that apply to this case include the beneficence and nonmaleficence, integrity, justice and the respect for the rights of the clients as well as the related people. In applying the principle of beneficence and nonmaleficence, the psychologist must ensure that its assessments and actions does not cause subsequent harm to the client as well as the related people such as the children and the husband. In other words, the psychologist must ensure that the content of the assessments safeguard the interest of the client as well as the husband. The integrity principle requires that the psychologist must observe sincerity, precision and honesty while assessing the client’s situation. Moreover, all the concerned persons must equally benefit from the actions. Finally, the psychologist must respect the rights of the client as well as other individuals in the assessments. The only limiting factor is that while the psychologist would observe and promote the integrity, justice and rights of one individual, other individual right may be compromised. In other words, striking the right principle balance between the people affected may be difficult for the psychologist (Koocher Keith-Spiegel, 2007). During the assessment, the psychologist should put into consideration the ethical standards that include the misuse of their work (Johnson Koocher, 2011). In the case, where the psychologist realized that one party might benefit from the assessments, the necessary steps should be taken to correct the information in assessment report in order to avoid the misuse of such information. The other important ethical standard to be observed is the boundaries of competence. The psychologist should perform the assessment within the boundaries of his psychological knowledge, experience, training and professionalism (Ford, 2006). Most important, the psychologist should produce the final assessment report based on the informed consent (Ford , 2006). The standard of informed consent is critical for the final decisions used for therapies as well as legal proceedings that may ensue. The informed consent standard requires that the client is involved in every step of the assessment and the psychologist seek out the client’s approval (Ford, 2006). In addition, the psychologist should observe the standard of privacy and confidentiality.Advertising We will write a custom essay sample on Case Involving the Model of Ethical Decision-Making specifically for you for only $16.05 $11/page Learn More The psychologist should establish the limits of private information and the levels of confidentiality without intrusion into the private affairs of the family. Finally, the psychologist should consider the standards of assessment (Ford, 2006). Before putting down the recommendation for further therapies, the psychologist should thoroughly examine the client in order to have adequate information. Applying the utilitarian model to explain the case The theory focuses on the positive outcome of the actions. The psychologist, applying the utilitarian approach to ethical consideration, should consider recommending actions that provides maximum benefits to the client (Johnson Koocher, 2011). In other words, the psychologist should recommend actions in its assessment report that offer maximum quality of happiness to the client. In essence, the decisions made during the assessment should benefit the client. Even though the recommendations should be in favor of the client, the extent to which such recommendations affect the related people should also be taken into consideration. However, the psychologist should be aware of the difficulties in getting the information as well as the extent of the consequences of the recommendations on the concerned individuals. In other words, it would not be possible for the psychologist to measure the extent of the consequences of the assessment recommendati ons. The application of ethical contextualism to think through the case Contextualism model assumes that there exist competing ethical principles and conflicts normally occur between these competing principles. According to this theory, ethical dilemmas should be treated differently depending with the situation and the expected outcome (Ford, 2006). As such, the psychologist should provide assessment recommendations depending with the situation. Further, the theory asserts that there is no ethical principle that can be used to predict the solutions of any other ethical dilemmas (Ford, 2006). Therefore, the solution to the problem will depend on the situation and the outcome of the assessments made. The problem with this school of thought is that the psychologist may find difficulties in the situation where genuine principles conflict (Koocher Keith-Spiegel, 2007). In essence, the psychologist should not utilize the experiences from other cases to apply to this situation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The case represents a different situation and therefore the principles to be applied in this case should depend on the assessed factors. In other words, the context in this case should inform the moral principles that should be used to find the solution to the problem. References Ford, G. G. (2006). Ethical reasoning for mental health professionals. Thousand Oaks, CA: SAGE Publications. Johnson, W. B. Koocher, G. P. (2011). Ethical conundrums, quandaries and predicaments in mental health practice: A casebook from the files of experts. Oxford, UK: Oxford University Press. Koocher, G. P. Keith-Spiegel, P. (2007). Ethics in psychology and the mental health professions: Standards and cases. Oxford, UK: Oxford University Press.

Research Methods Essay Example | Topics and Well Written Essays - 1500 words - 4

Research Methods - Essay Example e of the best methods should be made with special seriousness otherwise incorrect and irrelevant research techniques may bring the study to invalid and erroneous findings (Freeman, Robinson & Woodley 2004). In its widest meaning, the word â€Å"method† can be interpreted as a way to something and represents more an artificial than existed in nature the system of rules and operations (Kothari 2006). Basically, research methods are implemented to gather the full data base with the help of which a researcher is able to make appropriate conclusions and elaborate further recommendations on how to benefit from favorable consequences or eliminate the negative influence. According to Walliman (2011, p. 7), research methods are all â€Å"about advancing the frontiers of knowledge†. The usage of various research methods for one study increases the accuracy of the findings and helps to view the problem from the different aspects. The bright example of research combination is the study of Luthans and Sommer, who based their results on both qualitative and quantitative methods. The article emphasizes how seriously the market conditions have been changed compared to previous periods of production relationships. Hence, the favorable results of each company’s performance are influenced by management’s policy aimed at the improvement of product characteristics, raise of product quality, decrease of total costs, increase of productivity and superiority over competitors (Luthans & Sommer 2005). It is important to persuade the target consumers that offered brand is better than the rest of analogues and it is considered that such scheme can be achieved only with the help of strong knowledge base of the company’s personnel, effective training programs, professional skills of senior managers and attractive motivational factors. The study provides extensive demonstration on how relevant management of human resources correlates with company’s financial results. The main purpose of

Information on DBMS of Microsoft SQL Essay Example | Topics and Well Written Essays - 500 words

Information on DBMS of Microsoft SQL - Essay Example Other users can read and modify the record anytime while the main user is performing operations on the output displayed. Shared locks allow concurrent users to read data. They are released when the data is read. Exclusive locks do not allow concurrent transactions on the data. Update locks are used to prevent deadlock where if a transaction updates data, it becomes exclusive lock else shared lock. Intent locks signify which granular level the SQL server wants to acquire lock. This technique uses logs to record the updates. The update log defines a single write on the table. This log contains the identifier for the transaction, the data item, the old and the new value updated. Once a transaction performs a write, log record for it is created. This log helps in recovering the data. This method also uses log to record the data but the write action is deferred until the transaction is partially committed. Once the transaction partially commits, the data on the log is executed in deferred writes. In case the system crashes, the data on the log is ignored. Two page tables (Current page table and shadow page table) are maintained in this technique. Each time a write occurs in the current page, it points to a page in the disk and a copy of it is made in the shadow table. When a system crashes, data is recovered from shadow table. It is a point where all the transactions are updated to reflect the data in the log. This updates the data properly to all the transactions ensuring no conflicts occur. This checkpoint ensures that all the data is committed in the SQL

Domestic Architecture Essay Example | Topics and Well Written Essays - 1000 words

Domestic Architecture - Essay Example The general plan of the houses, is very similar to the buildings of the Tudor period One of the distinguishing features of this style is that the second story projects out slightly over the first. The corners of the house are decorated with little suspended pendant-like ornaments. Both these features are typical of the medieval fashion, where the second floor would project out, and a little into the street. The website also says that it would appear that buildings so fashioned were considered more 'formal' and 'fancier'. Yet another distinguishing feature of this style is the asymmetry of the house As the article, 'Colonial Architecture' points out the Parson Capen House, was among the more modest dwellings of that time. The front door of the Parson Capen house is not quite in the center of the wall, but slightly to the right, thus asymmetrical. Also like other colonial structures, the second floor projects out. As the article states the house, "is typical of the two-story New England house of overlapping weatherboards. Northern Arizona University tells us that it was in France: that Jefferson learned of Roman architecture and its symbolic association with Greek democracy. With this inspiration, he began reworking the house he had begun in 1769, upon a small mountain, and continued to tear down and re-build it till 1809. The Wikipedia free encyclopedia mentions that Monticello in French means 'little mountain' Jefferson was inspired by the works of Andrea Palladio particularly the Villa Rotunda says the article, 'Classic(al) Revival / Jeffersonian Classicism / Roman Classicism'. Prof Paradis says that the identifying features of this style include a dentil cornice emphasized with wide band of trim, porches, temple-front entryway, and square or rounded columns, usually Doric. Another interesting feature at Monticello is the dome. This style of architecture competed with the Federal style, which was more prevalent and dominant at the time, and which drew its origins from the 'Adamesque' (Georgian) style of architecture. states the article 'Federal Style.' Another feature of this style and period is that windows have a number of small panes of glass because it was difficult to make large pieces of glass. There might be 12, 8, or 6 panes in both the top and bottom window sashes. These features can all be seen in Monticello. Another website with information on Jefferson titled '1768 to 1782 Thomas Jefferson, architect Near Charlottesville, Virginia, USA' says that, "he combined the great European traditions of Palladio with American domesticity." The difference from Palladio, the article says, lay in aspects he introduced to the Monticello like the "long horizontal wings, underground service rooms, and all sorts of "modern" gadgets. " William Low House, Charlottesville, Virginia. (1887) Frank Lloyd Wright 428 Oak Park, Illinois (1889) Shingle style. "A shingled home does not stand on ceremony. It

Types of Advertising Media Essay Example for Free

Types of Advertising Media Essay There are various types of advertising media through which companies can advertise products, brand and services, in order to promote their businesses. Ogilvy (1987) who is considered to be one of the pioneers of advertising and marketing concepts once stated in his book entitled Ogilvy on advertising that advertising is the promotion of companys or personal products, brands and services carried out primarily to boost sales and is extremely pervasive in todays society. Advertising has become an essential element of the corporate world and hence many companies allot a considerable amount of resources towards advertising their products either by the print media, outdoor media and the broadcasting media advertising. Firstly, the print media advertising, in an research by Manohar (2011) entitled types of advertising media he noted that, the print media is achieve by promoting products through the use of newspapers and magazines, in which the media offers options such as promotional brochures and fliers to achieve their advertising purposes. Often, this type of advertising medium impacts a large portion of the advertising world through its daily publication that goes directly to the targeted customers. In addition to that, many local businesses use the print media to ensure that they capitalize on the advertising market, knowing that people read magazines and daily newspapers and are likely to come across advertisement that are strategically place there to capture their interest. The outdoor media advertising is also an important and very popular form for promoting products. Mentioned in an article by advertising- suite (2009) entitled types of advertising media the outdoor media makes use of several tools and techniques to targets the general public, but is achieved by way of placing advertisements on billboards, kiosks, moving transportation as well as events and trade shows. Terse and catchy phrases are implemented in this type of advertising media to grab the attention of the general public and effectively leave a lasting effects on them. Moreover, the outdoor advertising media is a fantastic medium businesses used to communicate their information strategies between themselves and intended audiences. Finally, another form of advertising is through the broadcasting media. The book entitled Broadcasting and Cable by Warner (1986) views broadcasting media as advertising that is electronically transmitted to people, it constitute several branches such as television, radio and the Internet. When companies advertise on television or radio they often rely on repetition of ads in order to gain consumers interest in their products. According to Hassam (2011) in an article entitled types of advertising media people spend considerable amount of their time watching television, browsing the Internet and listening to the radio and as such the broadcasting advertising media reaches a wider audience both nationally and globally. Moreover, it also gives marketing agencies the opportunity to be creative in effectively conveying their marketing messages through sight, sound and motion. Conclusion: The use of advertising media for many companies has been seen as an important component for their marketing tactics to promote businesses as well as to communicate their information efficiently. Advertising through the print, outdoor and broadcasting media have improve product sales, popularize companys name and brand value, if a product is advertised well and its information reaches to the masses, then the chances of more people getting to know about it spread. Thus, making advertising beneficial for the consumers, manufacturers and the advertising agencies within the local or the global market.

John Adams Essays -- essays research papers

David McCullough. John Adams. New York: Simon & Schuster, 2001. 656 pp. David McCullough was born in Pittsburgh, Pennsylvania, in 1933, and educated at Yale where he graduated with honors in English literature. McCullough lives in West Tisbury, Massachusetts with his wife, Rosalee Barnes McCullough. They have five children and fifteen grandchildren. He is the author of Truman, Brave Companions, Mornings on Horseback, The Path Between the Seas, The Great Bridge, and the Johnstown Flood. He has received the Pulitzer Prize (in 1993, for Truman), the Francis Parkman Prize, (this award promotes literary distinction in historical writing, and is presented annually for the best book in American history). He has also won the Los Angeles Times Book Award, and is twice winner of the National Book award, for history and biography. McCullough has lectured in all parts of the country and abroad, as well as at the White House, as part of the White House presidential lecture series. He is also one of few private citizens to be asked to speak before a joint session of C ongress. David McCullough has been an editor, essayist, teacher, lecturer, and familiar presence on public television- as host of Smithsonian World, The American Experience, and numerous documentaries including The Civil War and Napoleon. John Adams is a biography about the second president of the United States. McCullough originally set out to write a dual biography of Adams and Jefferson. David McCullough has successfully incorporated the life of Thomas Jefferson into this biography. The idea was to explore their interlocking lives and careers. The two men first met as fellow patriots united in the cause of independence in the mid-1770s. As fellow diplomats in Europe in the 1780s they became close friends. In the 1790s they became political rivals and didn’t speak to each other for more than ten years. They reconciled in their retirement years, and then launched into one of the great exchanges of letters in American history. They died on the same day- July 4th, 1826, fifty years after the Declaration of Independence. Though this began as a dual biography it quickly became an Adams biography. McCullough realized that after a year and one half of research that Adams was in every respect a more fully developed, three-dimensional, warm-blooded, and compelling character than Jefferson. McCullough wants his ... ...ams’s. I learned so much about the relationship between Abigail and John Adams. Their life together was a true love story. I also learned the contrasts between Adams and Jefferson. Jefferson was tall, lean, and youthful. Adams was short, stout, and eight years Jefferson’s senior. Adams kept no record of accounts, Jefferson, on the other hand, kept meticulous records, but the greatest difference between them was that Jefferson avoided conflict. He could not bring himself to argue with anyone, ever. In contrast, Adams embraced difficulty, conflict, and struggle. After reading this book I came away with a better understanding of the civil war, slavery, and other crucial issues facing America at that time. John Adams has given me an insatiable appetite to learn more about our founding fathers, I feel that I can never know enough about them. This was an absolutely fascinating book to read. I loved it! For me this was the history lesson that I needed. I enjoyed this book from a plain readers point of view; moreover I enjoyed the history lesson in rare form. David McCullough’s John Adams was, by far, the best written and most interesting book that I have ever read. (word count 1543)